{"id":7070,"date":"2026-11-03T22:46:02","date_gmt":"2026-11-03T22:46:02","guid":{"rendered":"https:\/\/www.orbisadvisers.com\/?p=7070"},"modified":"2026-11-05T14:59:29","modified_gmt":"2026-11-05T14:59:29","slug":"lsa-para-contratistas-y-su-potencial-para-tu-negocio","status":"publish","type":"post","link":"https:\/\/www.orbisadvisers.com\/en\/2026\/11\/03\/lsa-para-contratistas-y-su-potencial-para-tu-negocio\/","title":{"rendered":"LSA for Contractors and Its Potential for Your Business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7070\" class=\"elementor elementor-7070\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-647c19e e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"647c19e\" data-element_type=\"container\" data-e-type=\"container\" 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https:\/\/www.orbisadvisers.com\/wp-content\/uploads\/2025\/07\/01-ORBIS-ADVISERS-IMAGOTIPO-PNG-1-1-scaled-e1752269379550-2048x716.png 2048w\" sizes=\"(max-width: 2197px) 100vw, 2197px\" \/><\/a><\/div>\n                <button aria-label=\"close-menu\" class=\"jkit-close-menu\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-times-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200zm101.8-262.2L295.6 256l62.2 62.2c4.7 4.7 4.7 12.3 0 17l-22.6 22.6c-4.7 4.7-12.3 4.7-17 0L256 295.6l-62.2 62.2c-4.7 4.7-12.3 4.7-17 0l-22.6-22.6c-4.7-4.7-4.7-12.3 0-17l62.2-62.2-62.2-62.2c-4.7-4.7-4.7-12.3 0-17l22.6-22.6c4.7-4.7 12.3-4.7 17 0l62.2 62.2 62.2-62.2c4.7-4.7 12.3-4.7 17 0l22.6 22.6c4.7 4.7 4.7 12.3 0 17z\"><\/path><\/svg><\/button>\n            <\/div>\n        <\/div>\n        <div class=\"jkit-overlay\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3d634e e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"f3d634e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-500ccd0 e-transform elementor-widget__width-auto elementor-widget elementor-widget-jkit_button\" data-id=\"500ccd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0.9&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"jkit_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-button  icon-position-after jeg_module__1_6aecb61939721\" ><a href=\"https:\/\/www.wa.link\/uqgig4\" class=\"jkit-button-wrapper hover-gradient\"><span>Cont\u00e1ctanos hoy mismo<i class=\"icon-colored jki jki-whatsapp\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b29cbb0 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"b29cbb0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0c3167e e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"0c3167e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cab80b9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"cab80b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a0c9582 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"a0c9582\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e37cb46 elementor-widget elementor-widget-html\" data-id=\"e37cb46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script\r\n  src=\"https:\/\/widgets.leadconnectorhq.com\/loader.js\"\r\n  data-resources-url=\"https:\/\/widgets.leadconnectorhq.com\/chat-widget\/loader.js\"\r\n data-widget-id=\"68a39f3a5a3f32284c1451c9\"   >\r\n <\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1311bfe elementor-widget elementor-widget-text-editor\" data-id=\"1311bfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>LSA para contratistas y su potencial para tu negocio<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1ec060 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"c1ec060\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a744dbd e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"a744dbd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e98a501 elementor-widget elementor-widget-image\" data-id=\"e98a501\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1271\" src=\"https:\/\/www.orbisadvisers.com\/wp-content\/uploads\/2026\/11\/BLOG-LSA-para-contratistas-scaled.png\" class=\"attachment-full size-full wp-image-7071\" alt=\"\" srcset=\"https:\/\/www.orbisadvisers.com\/wp-content\/uploads\/2026\/11\/BLOG-LSA-para-contratistas-scaled.png 2560w, https:\/\/www.orbisadvisers.com\/wp-content\/uploads\/2026\/11\/BLOG-LSA-para-contratistas-300x149.png 300w, https:\/\/www.orbisadvisers.com\/wp-content\/uploads\/2026\/11\/BLOG-LSA-para-contratistas-1024x509.png 1024w, https:\/\/www.orbisadvisers.com\/wp-content\/uploads\/2026\/11\/BLOG-LSA-para-contratistas-768x381.png 768w, https:\/\/www.orbisadvisers.com\/wp-content\/uploads\/2026\/11\/BLOG-LSA-para-contratistas-1536x763.png 1536w, https:\/\/www.orbisadvisers.com\/wp-content\/uploads\/2026\/11\/BLOG-LSA-para-contratistas-2048x1017.png 2048w, https:\/\/www.orbisadvisers.com\/wp-content\/uploads\/2026\/11\/BLOG-LSA-para-contratistas-18x9.png 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2924682 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"2924682\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46ebe4f elementor-widget elementor-widget-heading\" data-id=\"46ebe4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">LSA para contratistas y su potencial para tu negocio<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10b2100 elementor-widget elementor-widget-text-editor\" data-id=\"10b2100\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cuando alguien busca un servicio en su ciudad, tu compa\u00f1\u00eda necesita estar preparada para responder. Google Local Services Ads, conocido como LSA, permite a negocios elegibles recibir contactos de personas que buscan servicios locales.<\/p><p>Para un contratista, la diferencia es importante: no se trata de mostrar un anuncio a cualquiera, sino de aparecer cuando una persona ya est\u00e1 buscando a alguien que haga el trabajo. Pero esa oportunidad solo vale si tu negocio est\u00e1 listo para atenderla.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-518b183 elementor-widget elementor-widget-heading\" data-id=\"518b183\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo funciona LSA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57e1bf9 elementor-widget elementor-widget-text-editor\" data-id=\"57e1bf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El anuncio presenta informaci\u00f3n del negocio, como servicios, horarios y rese\u00f1as. Desde ah\u00ed, el cliente puede llamar, enviar un mensaje o, en Estados Unidos, solicitar una reservaci\u00f3n directamente. El modelo cobra por contactos v\u00e1lidos, llamados leads, seg\u00fan los criterios de Google.<\/p><p>\u00bfQu\u00e9 cuenta como lead? Seg\u00fan la documentaci\u00f3n de Google, pueden ser llamadas, mensajes de texto o correo, mensajes de voz y solicitudes de reservaci\u00f3n. En el caso de una llamada, se considera v\u00e1lida, por ejemplo, cuando la contestas o devuelves la llamada y hablas con el cliente, o cuando la persona se queda en l\u00ednea m\u00e1s de 20 segundos durante tu horario de atenci\u00f3n.<\/p><p>Google tambi\u00e9n filtra el spam y los contactos duplicados, y revisa los leads cobrados durante un periodo de 30 d\u00edas: si resulta que uno era de baja calidad o inv\u00e1lido, se aplica un cr\u00e9dito de forma autom\u00e1tica. El precio por lead var\u00eda seg\u00fan la ubicaci\u00f3n, el tipo de trabajo, el tipo de contacto y el modo de oferta.<\/p><p>Una solicitud puede iniciar una conversaci\u00f3n comercial; la contrataci\u00f3n depender\u00e1 tambi\u00e9n de tu propuesta y seguimiento.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29b60f6 elementor-widget elementor-widget-heading\" data-id=\"29b60f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u00e9 revisar antes de invertir<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fec06e8 elementor-widget elementor-widget-text-editor\" data-id=\"fec06e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Primero, confirma que tu categor\u00eda y ubicaci\u00f3n sean elegibles. LSA no est\u00e1 disponible para todos los servicios ni en todas las zonas, y Google ofrece una herramienta de verificaci\u00f3n de elegibilidad para consultarlo.<\/p><p>Despu\u00e9s, define los trabajos que puedes aceptar, las zonas que atiendes y qui\u00e9n responder\u00e1 las solicitudes. Si tu equipo est\u00e1 en campo durante el d\u00eda, establece c\u00f3mo atender\u00e1 las llamadas y mensajes que lleguen.<\/p><p>Esto \u00faltimo pesa m\u00e1s de lo que parece. Google indica que responder con rapidez a los leads, incluso cuando decides no aceptar un trabajo, es parte de operar bien en la plataforma, y que perder llamadas o mensajes con frecuencia puede afectar la posici\u00f3n del anuncio.<\/p><ul><li>Categor\u00eda y ubicaci\u00f3n: verifica que ambas sean elegibles antes de planear nada m\u00e1s.<\/li><li>Verificaci\u00f3n del negocio: la plataforma maneja un proceso de screening y una insignia de verificaci\u00f3n; conviene revisar qu\u00e9 documentos y licencias pide tu categor\u00eda.<\/li><li>Presupuesto mensual: al llegar al m\u00e1ximo que definiste, el anuncio deja de mostrarse el resto del mes a menos que lo ajustes.<\/li><li>Perfil del negocio: servicios, horarios y rese\u00f1as son lo que el cliente ver\u00e1 primero.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21e4c21 elementor-widget elementor-widget-heading\" data-id=\"21e4c21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo evaluar si encaja con tu negocio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63fb6a7 elementor-widget elementor-widget-text-editor\" data-id=\"63fb6a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Relaciona el canal con tu operaci\u00f3n: \u00bftienes capacidad para cotizar nuevos proyectos? \u00bfPuedes registrar los contactos y darles seguimiento? \u00bfConoces el margen de los servicios que quieres promocionar? Estas respuestas ayudan a plantear una inversi\u00f3n y una forma de evaluar su desempe\u00f1o.<\/p><p>Una forma pr\u00e1ctica de ordenarlas es revisar cuatro frentes antes de activar nada:<\/p><table width=\"600\"><tbody><tr><td width=\"160\"><p><strong>Capacidad<\/strong><\/p><\/td><td width=\"440\"><p>\u00bfPuedes cotizar y ejecutar nuevos proyectos sin saturar a tu equipo?<\/p><\/td><\/tr><tr><td width=\"160\"><p><strong>Atenci\u00f3n<\/strong><\/p><\/td><td width=\"440\"><p>\u00bfQui\u00e9n contesta las llamadas y mensajes, y en cu\u00e1nto tiempo?<\/p><\/td><\/tr><tr><td width=\"160\"><p><strong>Registro<\/strong><\/p><\/td><td width=\"440\"><p>\u00bfD\u00f3nde se anota cada contacto y c\u00f3mo se le da seguimiento?<\/p><\/td><\/tr><tr><td width=\"160\"><p><strong>Margen<\/strong><\/p><\/td><td width=\"440\"><p>\u00bfCu\u00e1nto deja cada servicio que quieres promocionar?<\/p><\/td><\/tr><\/tbody><\/table><p>Con esa informaci\u00f3n, la evaluaci\u00f3n deja de ser &#8220;\u00bfcu\u00e1ntos contactos llegaron?&#8221; y pasa a ser &#8220;\u00bfcu\u00e1ntos fueron atendidos, cu\u00e1ntos avanzaron a una cotizaci\u00f3n y cu\u00e1ntos se convirtieron en trabajo?&#8221;. Ese es el n\u00famero que realmente le habla a tu negocio, porque compara lo que cuesta cada oportunidad con lo que deja un proyecto cerrado.<\/p><p><strong><a href=\"https:\/\/www.orbisadvisers.com\/publicidad-en-local-services-ads-lsa\/\">Publicidad en Local Services Ads (LSA)<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0796450 elementor-widget elementor-widget-heading\" data-id=\"0796450\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo saber si LSA est\u00e1 funcionando para tu negocio<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5cc643 elementor-widget elementor-widget-text-editor\" data-id=\"d5cc643\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Evaluar el desempe\u00f1o no significa mirar un solo n\u00famero. Un reporte con muchos contactos puede esconder un proceso que no est\u00e1 convirtiendo, y uno con pocos contactos puede ser perfectamente rentable si los trabajos que deja son buenos. Para tener una lectura honesta, conviene seguir una cadena sencilla, de principio a fin:<\/p><ul><li>Contactos recibidos: cu\u00e1ntos leads llegaron en el periodo.<\/li><li>Contactos atendidos: a cu\u00e1ntos pudiste responder a tiempo.<\/li><li>Contactos que encajaban: cu\u00e1ntos ped\u00edan un servicio que ofreces, dentro de tu zona.<\/li><li>Cotizaciones enviadas: cu\u00e1ntos avanzaron a una propuesta.<\/li><li>Trabajos cerrados: cu\u00e1ntos terminaron en proyecto.<\/li><\/ul><p>Al comparar lo que invertiste con lo que dejaron los trabajos cerrados, puedes entender si el canal tiene sentido para tu operaci\u00f3n, y en qu\u00e9 punto de la cadena se est\u00e1n perdiendo las oportunidades: en la atenci\u00f3n, en la cotizaci\u00f3n o en el seguimiento.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ef5bda elementor-widget elementor-widget-heading\" data-id=\"4ef5bda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Errores frecuentes al empezar con LSA<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58914cb elementor-widget elementor-widget-text-editor\" data-id=\"58914cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Muchos contratistas activan el canal con entusiasmo y se frustran a las pocas semanas. Casi siempre el problema no est\u00e1 en la plataforma, sino en lo que pas\u00f3 antes o despu\u00e9s del anuncio:<\/p><ul><li>Activar la campa\u00f1a sin definir qui\u00e9n contesta. Un contacto que no se atiende a tiempo es dinero invertido sin retorno.<\/li><li>Promocionar trabajos que no quieres o no puedes aceptar. Si tu perfil incluye servicios que no ofreces, recibir\u00e1s consultas que no encajan.<\/li><li>Definir zonas m\u00e1s amplias que tu capacidad real. Llegar a m\u00e1s personas no ayuda si no puedes atenderlas.<\/li><li>Evaluar solo por la cantidad de contactos. Un n\u00famero alto en el reporte no dice cu\u00e1ntos terminaron en cotizaci\u00f3n o en trabajo.<\/li><li>No registrar los leads. Sin un registro simple, es imposible saber qu\u00e9 funcion\u00f3 y qu\u00e9 no.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32f6f6c elementor-widget elementor-widget-heading\" data-id=\"32f6f6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Preguntas frecuentes sobre LSA para contratistas<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f489a04 elementor-widget elementor-widget-jkit_accordion\" data-id=\"f489a04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-accordion style-default jeg_module__2_6aecb619426f5\" ><div class=\"card-wrapper expand\">\n                <div class=\"card-header\">\n                    <a href=\"#expand-0d83b4e\" class=\"card-header-button\" aria-expanded=\"false\" data-target=\"#expand-0d83b4e\" aria-controls=\"expand-0d83b4e\">\n                        <span class=\"title\">\u00bfLSA garantiza que voy a conseguir trabajos?<\/span><div class=\"right-icon-group\">\n                <div class=\"normal-icon\"><i aria-hidden=\"true\" class=\"jki jki-plus-light\"><\/i><\/div>\n                <div class=\"active-icon\"><i aria-hidden=\"true\" class=\"jki jki-minus-light\"><\/i><\/div>\n            <\/div>\n                    <\/a>\n                <\/div>\n                <div class=\"card-expand\" id=\"expand-0d83b4e\" style=\"display:block\"><div class=\"card-body\"><p>No. LSA puede generar llamadas, mensajes y solicitudes, pero la contrataci\u00f3n depende de tu atenci\u00f3n, disponibilidad, propuesta y seguimiento.<\/p><p><\/p><\/div><\/div>\n            <\/div><div class=\"card-wrapper \">\n                <div class=\"card-header\">\n                    <a href=\"#expand-cd1fff8\" class=\"card-header-button\" aria-expanded=\"false\" data-target=\"#expand-cd1fff8\" aria-controls=\"expand-cd1fff8\">\n                        <span class=\"title\">\u00bfPago cada vez que alguien ve mi anuncio?<\/span><div class=\"right-icon-group\">\n                <div class=\"normal-icon\"><i aria-hidden=\"true\" class=\"jki jki-plus-light\"><\/i><\/div>\n                <div class=\"active-icon\"><i aria-hidden=\"true\" class=\"jki jki-minus-light\"><\/i><\/div>\n            <\/div>\n                    <\/a>\n                <\/div>\n                <div class=\"card-expand\" id=\"expand-cd1fff8\" style=\"display:none\"><div class=\"card-body\"><p>No. El modelo cobra por contactos v\u00e1lidos (leads), seg\u00fan los criterios de Google, y no por visualizaciones del anuncio.<\/p><p><\/p><\/div><\/div>\n            <\/div><div class=\"card-wrapper \">\n                <div class=\"card-header\">\n                    <a href=\"#expand-4f3ec11\" class=\"card-header-button\" aria-expanded=\"false\" data-target=\"#expand-4f3ec11\" aria-controls=\"expand-4f3ec11\">\n                        <span class=\"title\">\u00bfQu\u00e9 pasa si recibo un lead que no era real o no sirve?<\/span><div class=\"right-icon-group\">\n                <div class=\"normal-icon\"><i aria-hidden=\"true\" class=\"jki jki-plus-light\"><\/i><\/div>\n                <div class=\"active-icon\"><i aria-hidden=\"true\" class=\"jki jki-minus-light\"><\/i><\/div>\n            <\/div>\n                    <\/a>\n                <\/div>\n                <div class=\"card-expand\" id=\"expand-4f3ec11\" style=\"display:none\"><div class=\"card-body\"><p>Google filtra spam y duplicados, y revisa los leads cobrados durante 30 d\u00edas; si uno resulta inv\u00e1lido o de baja calidad, se aplica un cr\u00e9dito de forma autom\u00e1tica.<\/p><p><\/p><\/div><\/div>\n            <\/div><div class=\"card-wrapper \">\n                <div class=\"card-header\">\n                    <a href=\"#expand-5380c86\" class=\"card-header-button\" aria-expanded=\"false\" data-target=\"#expand-5380c86\" aria-controls=\"expand-5380c86\">\n                        <span class=\"title\">\u00bfTodos los contratistas pueden usar LSA?<\/span><div class=\"right-icon-group\">\n                <div class=\"normal-icon\"><i aria-hidden=\"true\" class=\"jki jki-plus-light\"><\/i><\/div>\n                <div class=\"active-icon\"><i aria-hidden=\"true\" class=\"jki jki-minus-light\"><\/i><\/div>\n            <\/div>\n                    <\/a>\n                <\/div>\n                <div class=\"card-expand\" id=\"expand-5380c86\" style=\"display:none\"><div class=\"card-body\"><p>No necesariamente. La disponibilidad depende de la categor\u00eda del servicio y de la ubicaci\u00f3n, por eso conviene confirmar la elegibilidad antes de planear una inversi\u00f3n.<\/p><p><\/p><\/div><\/div>\n            <\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c2782c elementor-widget elementor-widget-heading\" data-id=\"4c2782c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Mi recomendaci\u00f3n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96f0164 elementor-widget elementor-widget-text-editor\" data-id=\"96f0164\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mi recomendaci\u00f3n es evaluar LSA para contratistas desde la preparaci\u00f3n del negocio. As\u00ed podr\u00e1s distinguir entre conseguir consultas y convertirlas en oportunidades comerciales atendidas.<\/p><p>Si hoy tu equipo ya tiene claro qui\u00e9n responde, qu\u00e9 trabajos acepta, qu\u00e9 zonas cubre y c\u00f3mo registra cada contacto, est\u00e1s en mejor posici\u00f3n para evaluar LSA con datos y no con suposiciones. Si todav\u00eda no, ese es el primer paso, antes de invertir un solo d\u00f3lar en anuncios.<\/p><p><strong><em>Conseguir consultas es el comienzo. Atenderlas bien es lo que las convierte en oportunidades.<\/em><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a06b985 e-grid e-con-full wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"a06b985\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0af32e elementor-widget elementor-widget-heading\" data-id=\"b0af32e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\u00bfQuieres saber si LSA encaja con tu compa\u00f1\u00eda?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0891507 elementor-widget elementor-widget-text-editor\" data-id=\"0891507\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En Orbis Advisers ayudamos a empresas a identificar oportunidades de mejora y desarrollar estrategias digitales alineadas con sus servicios, mercado y objetivos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d01b2bc elementor-widget__width-initial elementor-widget elementor-widget-n-accordion\" data-id=\"d01b2bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-2180\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-2180\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Solicita tu diagn\u00f3stico digital gratuito (Haz click aqu\u00ed) <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-2180\" class=\"elementor-element elementor-element-0b5451c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"0b5451c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5eef60b elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"5eef60b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Diagn\u00f3stico Agendado\" aria-label=\"Diagn\u00f3stico Agendado\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"7070\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"5eef60b\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Orbis Advisers: Agencia de Marketing Digital\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Tu Nombre\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Correo Electr\u00f3nico\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_40be385 elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_40be385]\" id=\"form-field-field_40be385\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Sitio web\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_3247edb elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_3247edb]\" id=\"form-field-field_3247edb\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Tel\u00e9fono\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enviar mensaje<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b147d8c e-transform elementor-widget__width-inherit elementor-widget elementor-widget-jkit_button\" data-id=\"b147d8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0.9&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"jkit_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-button  icon-position-after jeg_module__3_6aecb6194d83f\" ><a href=\"https:\/\/www.wa.link\/uqgig4\" class=\"jkit-button-wrapper\">Quiero mi Diagnostico Gratuito<i class=\"icon-colored jki jki-whatsapp\" aria-hidden=\"true\"><\/i><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a88b0d e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"7a88b0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-302045c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"302045c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2bb603b elementor-widget elementor-widget-heading\" data-id=\"2bb603b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Compartir esto :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f67695f jkit-social-shape shape-circle elementor-widget elementor-widget-jkit_social_share\" data-id=\"f67695f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_social_share.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-social-share jeg_module__4_6aecb6194f4b6\" ><ul class=\"social-share-list\"><li class=\"elementor-repeater-item-19ca2e9\" data-social=\"facebook\">\n\t\t\t\t<a href=\"#\" class=\"facebook social-icon\" aria-label=\"social-share\"><i aria-hidden=\"true\" class=\"jki jki-facebook-f\"><\/i><\/a>\n\t\t\t<\/li><li class=\"elementor-repeater-item-9104582\" data-social=\"twitter\">\n\t\t\t\t<a href=\"#\" class=\"twitter social-icon\" aria-label=\"social-share\"><i aria-hidden=\"true\" class=\"jki jki-twitter\"><\/i><\/a>\n\t\t\t<\/li><li class=\"elementor-repeater-item-3b5f177\" data-social=\"pinterest\">\n\t\t\t\t<a href=\"#\" class=\"pinterest social-icon\" aria-label=\"social-share\"><svg viewbox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M204 6.5C101.4 6.5 0 74.9 0 185.6 0 256 39.6 296 63.6 296c9.9 0 15.6-27.6 15.6-35.4 0-9.3-23.7-29.1-23.7-67.8 0-80.4 61.2-137.4 140.4-137.4 68.1 0 118.5 38.7 118.5 109.8 0 53.1-21.3 152.7-90.3 152.7-24.9 0-46.2-18-46.2-43.8 0-37.8 26.4-74.4 26.4-113.4 0-66.2-93.9-54.2-93.9 25.8 0 16.8 2.1 35.4 9.6 50.7-13.8 59.4-42 147.9-42 209.1 0 18.9 2.7 37.5 4.5 56.4 3.4 3.8 1.7 3.4 6.9 1.5 50.4-69 48.6-82.5 71.4-172.8 12.3 23.4 44.1 36 69.3 36 106.2 0 153.9-103.5 153.9-196.8C384 71.3 298.2 6.5 204 6.5z\"><\/path><\/svg><\/a>\n\t\t\t<\/li><li class=\"elementor-repeater-item-a768bf1\" data-social=\"linkedin\">\n\t\t\t\t<a href=\"#\" class=\"linkedin social-icon\" aria-label=\"social-share\"><svg viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M100.28 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.58 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.28 61.9 111.28 142.3V448z\"><\/path><\/svg><\/a>\n\t\t\t<\/li><\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-08159bd e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"08159bd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-74d063a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"74d063a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-768e2ff e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"768e2ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e98e31 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"2e98e31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.orbisadvisers.com\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2197\" height=\"768\" src=\"https:\/\/www.orbisadvisers.com\/wp-content\/uploads\/2025\/07\/01-ORBIS-ADVISERS-IMAGOTIPO-PNG-1-1-scaled-e1752269379550.png\" class=\"attachment-full size-full wp-image-2420\" alt=\"\" srcset=\"https:\/\/www.orbisadvisers.com\/wp-content\/uploads\/2025\/07\/01-ORBIS-ADVISERS-IMAGOTIPO-PNG-1-1-scaled-e1752269379550.png 2197w, https:\/\/www.orbisadvisers.com\/wp-content\/uploads\/2025\/07\/01-ORBIS-ADVISERS-IMAGOTIPO-PNG-1-1-scaled-e1752269379550-300x105.png 300w, https:\/\/www.orbisadvisers.com\/wp-content\/uploads\/2025\/07\/01-ORBIS-ADVISERS-IMAGOTIPO-PNG-1-1-scaled-e1752269379550-1024x358.png 1024w, https:\/\/www.orbisadvisers.com\/wp-content\/uploads\/2025\/07\/01-ORBIS-ADVISERS-IMAGOTIPO-PNG-1-1-scaled-e1752269379550-768x268.png 768w, https:\/\/www.orbisadvisers.com\/wp-content\/uploads\/2025\/07\/01-ORBIS-ADVISERS-IMAGOTIPO-PNG-1-1-scaled-e1752269379550-1536x537.png 1536w, https:\/\/www.orbisadvisers.com\/wp-content\/uploads\/2025\/07\/01-ORBIS-ADVISERS-IMAGOTIPO-PNG-1-1-scaled-e1752269379550-2048x716.png 2048w\" sizes=\"(max-width: 2197px) 100vw, 2197px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b971872 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"b971872\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9ebbbb elementor-widget elementor-widget-heading\" data-id=\"d9ebbbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfListo para conseguir m\u00e1s clientes y hacer crecer tu negocio?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b51504b e-transform elementor-widget__width-auto elementor-widget elementor-widget-jkit_button\" data-id=\"b51504b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0.9&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"jkit_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-button  icon-position-after jeg_module__5_6aecb61950473\" ><a href=\"https:\/\/www.wa.link\/uqgig4\" class=\"jkit-button-wrapper hover-gradient\"><span>Habla con un asesor<i class=\"icon-colored jki jki-whatsapp\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7eb9959 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"7eb9959\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6ea4fd5 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"6ea4fd5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3dddf3b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"3dddf3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-977a5ad elementor-widget elementor-widget-text-editor\" data-id=\"977a5ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">S\u00e9 el primero en recibir estrategias, tendencias y consejos para hacer crecer tu negocio.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33401a5 elementor-widget elementor-widget-jkit_mailchimp\" data-id=\"33401a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_mailchimp.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-mailchimp style-inline jeg_module__6_6aecb61953fd4\" ><form method=\"post\" class=\"jkit-mailchimp-form\" data-listed=\"\" data-success-message=\"Successfully listed this email\" data-error-message=\"Something went wrong\">\n            <div class=\"jkit-mailchimp-message\"><\/div>\n            <div class=\"jkit-form-wrapper email-form\">\n                <div class=\"jkit-mailchimp-email jkit-input-wrapper input-container\">\n            <div class=\"jkit-form-group\">\n                <div class=\"jkit-input-element-container jkit-input-group\">\n                    <input type=\"email\" name=\"email\" class=\"jkit-email jkit-form-control \" placeholder=\"Correo Electr\u00f3nico\" required=\"\">\n                <\/div>\n            <\/div>\n        <\/div><div class=\"jkit-submit-input-holder jkit-input-wrapper\">\n            <button type=\"submit\" class=\"jkit-mailchimp-submit position-before\" name=\"jkit-mailchimp\">\n                <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope-open-text\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M176 216h160c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16H176c-8.84 0-16 7.16-16 16v16c0 8.84 7.16 16 16 16zm-16 80c0 8.84 7.16 16 16 16h160c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16H176c-8.84 0-16 7.16-16 16v16zm96 121.13c-16.42 0-32.84-5.06-46.86-15.19L0 250.86V464c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48V250.86L302.86 401.94c-14.02 10.12-30.44 15.19-46.86 15.19zm237.61-254.18c-8.85-6.94-17.24-13.47-29.61-22.81V96c0-26.51-21.49-48-48-48h-77.55c-3.04-2.2-5.87-4.26-9.04-6.56C312.6 29.17 279.2-.35 256 0c-23.2-.35-56.59 29.17-73.41 41.44-3.17 2.3-6 4.36-9.04 6.56H96c-26.51 0-48 21.49-48 48v44.14c-12.37 9.33-20.76 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778-9532<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.wa.link\/uqgig4\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">WhatsApp<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a4e677 e-grid e-con-full wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"6a4e677\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3e2c7b elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"a3e2c7b\" 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data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Orbis Advisers. Todos los derechos reservados<\/p><p><script src=\"chrome-extension:\/\/bincmiainjofjnhchmcalkanjebghoen\/aiscripts\/script-main.js\"><\/script><\/p><p><script src=\"chrome-extension:\/\/bincmiainjofjnhchmcalkanjebghoen\/aiscripts\/script-main.js\"><\/script><\/p><p><script src=\"chrome-extension:\/\/bincmiainjofjnhchmcalkanjebghoen\/aiscripts\/script-main.js\"><\/script><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d35eb9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"3d35eb9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bbc389 elementor-icon-list--layout-inline elementor-align-end elementor-tablet-align-center elementor-hidden-mobile elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6bbc389\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.orbisadvisers.com\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Inicio<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.orbisadvisers.com\/acerca-de\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Acerca De<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.orbisadvisers.com\/servicios\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Servicios<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.orbisadvisers.com\/resultados\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Resultados<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.orbisadvisers.com\/blog\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Blog<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.orbisadvisers.com\/politica-de-privacidad\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pol\u00edtica de Privacidad<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.orbisadvisers.com\/terminos-y-condiciones\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">T\u00e9rminos y Condiciones<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03ad77c elementor-align-end elementor-tablet-align-center elementor-hidden-desktop elementor-hidden-tablet elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"03ad77c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.orbisadvisers.com\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Inicio<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.orbisadvisers.com\/acerca-de\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Acerca De<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.orbisadvisers.com\/servicios\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Servicios<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.orbisadvisers.com\/resultados\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Resultados<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.orbisadvisers.com\/blog\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Blog<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.orbisadvisers.com\/politica-de-privacidad\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pol\u00edtica de Privacidad<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.orbisadvisers.com\/terminos-y-condiciones\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">T\u00e9rminos y Condiciones<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Inicio Acerca De Servicios Publicidad en Local Services Ads (LSA) Publicidad en Google (Google Ads) Publicidad en redes sociales Gesti\u00f3n de contenido en redes sociales Branding y dise\u00f1o gr\u00e1fico Dise\u00f1o y desarrollo web Video Marketing Optimizaci\u00f3n de motores de b\u00fasqueda (SEO) Referidos NORA Smart Resultados Cont\u00e1ctanos Blog Cont\u00e1ctanos hoy mismo LSA para contratistas y su potencial para tu negocio LSA para contratistas y su potencial para tu negocio Cuando alguien busca un servicio en su ciudad, tu compa\u00f1\u00eda necesita estar preparada para responder. Google Local Services Ads, conocido como LSA, permite a negocios elegibles recibir contactos de personas que buscan servicios locales. Para un contratista, la diferencia es importante: no se trata de mostrar un anuncio a cualquiera, sino de aparecer cuando una persona ya est\u00e1 buscando a alguien que haga el trabajo. Pero esa oportunidad solo vale si tu negocio est\u00e1 listo para atenderla. C\u00f3mo funciona LSA El anuncio presenta informaci\u00f3n del negocio, como servicios, horarios y rese\u00f1as. Desde ah\u00ed, el cliente puede llamar, enviar un mensaje o, en Estados Unidos, solicitar una reservaci\u00f3n directamente. El modelo cobra por contactos v\u00e1lidos, llamados leads, seg\u00fan los criterios de Google. \u00bfQu\u00e9 cuenta como lead? Seg\u00fan la documentaci\u00f3n de Google, pueden ser llamadas, mensajes de texto o correo, mensajes de voz y solicitudes de reservaci\u00f3n. En el caso de una llamada, se considera v\u00e1lida, por ejemplo, cuando la contestas o devuelves la llamada y hablas con el cliente, o cuando la persona se queda en l\u00ednea m\u00e1s de 20 segundos durante tu horario de atenci\u00f3n. Google tambi\u00e9n filtra el spam y los contactos duplicados, y revisa los leads cobrados durante un periodo de 30 d\u00edas: si resulta que uno era de baja calidad o inv\u00e1lido, se aplica un cr\u00e9dito de forma autom\u00e1tica. El precio por lead var\u00eda seg\u00fan la ubicaci\u00f3n, el tipo de trabajo, el tipo de contacto y el modo de oferta. Una solicitud puede iniciar una conversaci\u00f3n comercial; la contrataci\u00f3n depender\u00e1 tambi\u00e9n de tu propuesta y seguimiento. Qu\u00e9 revisar antes de invertir Primero, confirma que tu categor\u00eda y ubicaci\u00f3n sean elegibles. LSA no est\u00e1 disponible para todos los servicios ni en todas las zonas, y Google ofrece una herramienta de verificaci\u00f3n de elegibilidad para consultarlo. Despu\u00e9s, define los trabajos que puedes aceptar, las zonas que atiendes y qui\u00e9n responder\u00e1 las solicitudes. Si tu equipo est\u00e1 en campo durante el d\u00eda, establece c\u00f3mo atender\u00e1 las llamadas y mensajes que lleguen. Esto \u00faltimo pesa m\u00e1s de lo que parece. Google indica que responder con rapidez a los leads, incluso cuando decides no aceptar un trabajo, es parte de operar bien en la plataforma, y que perder llamadas o mensajes con frecuencia puede afectar la posici\u00f3n del anuncio. Categor\u00eda y ubicaci\u00f3n: verifica que ambas sean elegibles antes de planear nada m\u00e1s. Verificaci\u00f3n del negocio: la plataforma maneja un proceso de screening y una insignia de verificaci\u00f3n; conviene revisar qu\u00e9 documentos y licencias pide tu categor\u00eda. Presupuesto mensual: al llegar al m\u00e1ximo que definiste, el anuncio deja de mostrarse el resto del mes a menos que lo ajustes. Perfil del negocio: servicios, horarios y rese\u00f1as son lo que el cliente ver\u00e1 primero. C\u00f3mo evaluar si encaja con tu negocio Relaciona el canal con tu operaci\u00f3n: \u00bftienes capacidad para cotizar nuevos proyectos? \u00bfPuedes registrar los contactos y darles seguimiento? \u00bfConoces el margen de los servicios que quieres promocionar? Estas respuestas ayudan a plantear una inversi\u00f3n y una forma de evaluar su desempe\u00f1o. Una forma pr\u00e1ctica de ordenarlas es revisar cuatro frentes antes de activar nada: Capacidad \u00bfPuedes cotizar y ejecutar nuevos proyectos sin saturar a tu equipo? Atenci\u00f3n \u00bfQui\u00e9n contesta las llamadas y mensajes, y en cu\u00e1nto tiempo? Registro \u00bfD\u00f3nde se anota cada contacto y c\u00f3mo se le da seguimiento? Margen \u00bfCu\u00e1nto deja cada servicio que quieres promocionar? Con esa informaci\u00f3n, la evaluaci\u00f3n deja de ser &#8220;\u00bfcu\u00e1ntos contactos llegaron?&#8221; y pasa a ser &#8220;\u00bfcu\u00e1ntos fueron atendidos, cu\u00e1ntos avanzaron a una cotizaci\u00f3n y cu\u00e1ntos se convirtieron en trabajo?&#8221;. Ese es el n\u00famero que realmente le habla a tu negocio, porque compara lo que cuesta cada oportunidad con lo que deja un proyecto cerrado. Publicidad en Local Services Ads (LSA) C\u00f3mo saber si LSA est\u00e1 funcionando para tu negocio Evaluar el desempe\u00f1o no significa mirar un solo n\u00famero. Un reporte con muchos contactos puede esconder un proceso que no est\u00e1 convirtiendo, y uno con pocos contactos puede ser perfectamente rentable si los trabajos que deja son buenos. Para tener una lectura honesta, conviene seguir una cadena sencilla, de principio a fin: Contactos recibidos: cu\u00e1ntos leads llegaron en el periodo. Contactos atendidos: a cu\u00e1ntos pudiste responder a tiempo. Contactos que encajaban: cu\u00e1ntos ped\u00edan un servicio que ofreces, dentro de tu zona. Cotizaciones enviadas: cu\u00e1ntos avanzaron a una propuesta. Trabajos cerrados: cu\u00e1ntos terminaron en proyecto. Al comparar lo que invertiste con lo que dejaron los trabajos cerrados, puedes entender si el canal tiene sentido para tu operaci\u00f3n, y en qu\u00e9 punto de la cadena se est\u00e1n perdiendo las oportunidades: en la atenci\u00f3n, en la cotizaci\u00f3n o en el seguimiento. Errores frecuentes al empezar con LSA Muchos contratistas activan el canal con entusiasmo y se frustran a las pocas semanas. Casi siempre el problema no est\u00e1 en la plataforma, sino en lo que pas\u00f3 antes o despu\u00e9s del anuncio: Activar la campa\u00f1a sin definir qui\u00e9n contesta. Un contacto que no se atiende a tiempo es dinero invertido sin retorno. Promocionar trabajos que no quieres o no puedes aceptar. Si tu perfil incluye servicios que no ofreces, recibir\u00e1s consultas que no encajan. Definir zonas m\u00e1s amplias que tu capacidad real. Llegar a m\u00e1s personas no ayuda si no puedes atenderlas. Evaluar solo por la cantidad de contactos. Un n\u00famero alto en el reporte no dice cu\u00e1ntos terminaron en cotizaci\u00f3n o en trabajo. No registrar los leads. Sin un registro simple, es imposible saber qu\u00e9 funcion\u00f3 y qu\u00e9 no. Preguntas frecuentes sobre LSA para contratistas \u00bfLSA garantiza que voy a conseguir trabajos? No. LSA puede generar llamadas, mensajes y solicitudes, pero la contrataci\u00f3n depende de tu atenci\u00f3n, disponibilidad, propuesta y seguimiento.<\/p>","protected":false},"author":1,"featured_media":7071,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-7070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LSA para contratistas y su potencial para tu negocio | Orbis Advisers<\/title>\n<meta name=\"description\" content=\"Conoce c\u00f3mo funciona LSA para contratistas y qu\u00e9 revisar antes de invertir: disponibilidad, servicio, cobertura y atenci\u00f3n de clientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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