{"id":6817,"date":"2026-10-29T15:19:52","date_gmt":"2026-10-29T15:19:52","guid":{"rendered":"https:\/\/www.orbisadvisers.com\/?p=6817"},"modified":"2026-10-29T18:35:56","modified_gmt":"2026-10-29T18:35:56","slug":"como-crear-una-estrategia-de-meta-ads-para-una-compania-de-roofing","status":"publish","type":"post","link":"https:\/\/www.orbisadvisers.com\/en\/2026\/10\/29\/como-crear-una-estrategia-de-meta-ads-para-una-compania-de-roofing\/","title":{"rendered":"How to Create a META Ads Strategy for a Roofing Company"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6817\" class=\"elementor elementor-6817\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-de02b93 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"de02b93\" data-element_type=\"container\" data-e-type=\"container\" 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class=\"jkit-overlay\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c7db17 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"9c7db17\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f356a60 e-transform elementor-widget__width-auto elementor-widget elementor-widget-jkit_button\" data-id=\"f356a60\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0.9&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"jkit_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-button  icon-position-after jeg_module__1_6ae488e5388d2\" ><a href=\"https:\/\/www.wa.link\/uqgig4\" class=\"jkit-button-wrapper hover-gradient\"><span>Cont\u00e1ctanos hoy mismo<i class=\"icon-colored jki jki-whatsapp\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e08c368 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"e08c368\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-724edcb e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"724edcb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-55fb25d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"55fb25d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-38d7778 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no elementor-invisible e-con e-child\" data-id=\"38d7778\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e75d70c elementor-widget elementor-widget-html\" data-id=\"e75d70c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script\r\n  src=\"https:\/\/widgets.leadconnectorhq.com\/loader.js\"\r\n  data-resources-url=\"https:\/\/widgets.leadconnectorhq.com\/chat-widget\/loader.js\"\r\n data-widget-id=\"68a39f3a5a3f32284c1451c9\"   >\r\n <\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb0d45c elementor-widget elementor-widget-text-editor\" data-id=\"fb0d45c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>C\u00f3mo Crear una Estrategia de META Ads para una Compa\u00f1\u00eda de Roofing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8231261 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"8231261\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-21dc860 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"21dc860\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e2b24c elementor-widget elementor-widget-image\" data-id=\"8e2b24c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1437\" src=\"https:\/\/www.orbisadvisers.com\/wp-content\/uploads\/2026\/10\/DISENO-BLOG-12-scaled.jpg\" class=\"attachment-full size-full wp-image-6820\" alt=\"\" srcset=\"https:\/\/www.orbisadvisers.com\/wp-content\/uploads\/2026\/10\/DISENO-BLOG-12-scaled.jpg 2560w, https:\/\/www.orbisadvisers.com\/wp-content\/uploads\/2026\/10\/DISENO-BLOG-12-300x168.jpg 300w, https:\/\/www.orbisadvisers.com\/wp-content\/uploads\/2026\/10\/DISENO-BLOG-12-1024x575.jpg 1024w, https:\/\/www.orbisadvisers.com\/wp-content\/uploads\/2026\/10\/DISENO-BLOG-12-768x431.jpg 768w, https:\/\/www.orbisadvisers.com\/wp-content\/uploads\/2026\/10\/DISENO-BLOG-12-1536x862.jpg 1536w, https:\/\/www.orbisadvisers.com\/wp-content\/uploads\/2026\/10\/DISENO-BLOG-12-2048x1150.jpg 2048w, https:\/\/www.orbisadvisers.com\/wp-content\/uploads\/2026\/10\/DISENO-BLOG-12-18x10.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b20ebe e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"6b20ebe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7baf370 elementor-widget elementor-widget-heading\" data-id=\"7baf370\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo Crear una Estrategia de META Ads para una Compa\u00f1\u00eda de Roofing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1181854 elementor-widget elementor-widget-text-editor\" data-id=\"1181854\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una de las primeras preguntas que muchos propietarios de compa\u00f1\u00edas de roofing se hacen al considerar publicidad en Facebook e Instagram es: \u00bfcu\u00e1nto deber\u00eda invertir en Meta Ads?<\/p><p>Sin embargo, antes de definir un presupuesto, existe una pregunta m\u00e1s importante:<\/p><p><strong><em>\u00bfQu\u00e9 quieres conseguir con esa inversi\u00f3n?<\/em><\/strong><\/p><p>Crear un anuncio es solamente una parte del proceso. Una estrategia necesita considerar los servicios que ofrece tu negocio, las localidades que atiende, el tipo de cliente al que deseas llegar y las acciones que esperas generar.<\/p><p>Una compa\u00f1\u00eda especializada en Roof Replacement puede necesitar un enfoque diferente al de otra que promociona Roof Repair o Storm Damage. Por eso, antes de activar una campa\u00f1a, conviene analizar algunos factores esenciales.<\/p><table width=\"600\"><tbody><tr><td width=\"87\"><p><strong>1<\/strong><\/p><p><strong>Servicio<\/strong><\/p><\/td><td width=\"16\"><p><strong>\u2192<\/strong><\/p><\/td><td width=\"87\"><p><strong>2<\/strong><\/p><p><strong>Cobertura<\/strong><\/p><\/td><td width=\"16\"><p><strong>\u2192<\/strong><\/p><\/td><td width=\"87\"><p><strong>3<\/strong><\/p><p><strong>Audiencia<\/strong><\/p><\/td><td width=\"16\"><p><strong>\u2192<\/strong><\/p><\/td><td width=\"87\"><p><strong>4<\/strong><\/p><p><strong>Acci\u00f3n<\/strong><\/p><\/td><td width=\"16\"><p><strong>\u2192<\/strong><\/p><\/td><td width=\"87\"><p><strong>5<\/strong><\/p><p><strong>Recursos<\/strong><\/p><\/td><td width=\"16\"><p><strong>\u2192<\/strong><\/p><\/td><td width=\"87\"><p><strong>6<\/strong><\/p><p><strong>Seguimiento<\/strong><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9572d2 elementor-widget elementor-widget-heading\" data-id=\"d9572d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Define qu\u00e9 quieres promocionar y d\u00f3nde puedes trabajar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e64f99 elementor-widget elementor-widget-text-editor\" data-id=\"1e64f99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Selecciona el servicio adecuado<\/strong><\/h5><p>Promocionar todos tus servicios al mismo tiempo no siempre es la mejor manera de comunicar tu propuesta. Tu compa\u00f1\u00eda podr\u00eda ofrecer Roof Repair, Roof Replacement, Shingle Roofing, Metal Roofing, Storm Damage o Emergency Roofing. Sin embargo, cada servicio responde a necesidades diferentes.<\/p><p>Un propietario interesado en reparar una filtraci\u00f3n no necesariamente busca lo mismo que alguien que est\u00e1 considerando reemplazar su techo. Definir el servicio permite construir un mensaje m\u00e1s claro y seleccionar recursos visuales relacionados con lo que deseas promocionar.<\/p><h5><strong>Considera tu \u00e1rea de cobertura<\/strong><\/h5><p>La ubicaci\u00f3n tambi\u00e9n forma parte de la estrategia. Si tu compa\u00f1\u00eda trabaja \u00fanicamente en determinadas ciudades, es importante que la publicidad est\u00e9 alineada con las zonas donde realmente puedes aceptar proyectos.<\/p><p>No se trata solamente de llegar a m\u00e1s personas, sino de generar oportunidades dentro de tu capacidad operativa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0a056b elementor-widget elementor-widget-heading\" data-id=\"f0a056b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conecta el anuncio con una acci\u00f3n espec\u00edfica<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04fb0cd elementor-widget elementor-widget-text-editor\" data-id=\"04fb0cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Identifica a qui\u00e9n quieres llegar<\/strong><\/h5><p>El p\u00fablico al que diriges tu comunicaci\u00f3n debe tener relaci\u00f3n con el servicio que est\u00e1s promocionando. Meta Ads ofrece herramientas para configurar audiencias y ubicaciones, pero ninguna segmentaci\u00f3n permite saber con certeza qui\u00e9n contratar\u00e1 tus servicios.<\/p><p>Por eso, una campa\u00f1a necesita seguimiento, aprendizaje y ajustes basados en su funcionamiento.<\/p><h5><strong>Decide qu\u00e9 quieres que haga el cliente<\/strong><\/h5><p>Antes de dise\u00f1ar el anuncio, preg\u00fantate:<\/p><ul><li>\u00bfQuieres que solicite informaci\u00f3n?<\/li><li>\u00bfQue env\u00ede un mensaje?<\/li><li>\u00bfQue complete un formulario?<\/li><li>\u00bfQue visite una p\u00e1gina de tu website?<\/li><\/ul><p>Cada acci\u00f3n representa un recorrido diferente. Cuando el objetivo est\u00e1 claro, el mensaje, el anuncio y el llamado a la acci\u00f3n pueden trabajar en la misma direcci\u00f3n.<\/p><p><a href=\"https:\/\/www.orbisadvisers.com\/2026\/10\/14\/que-debe-tener-un-anuncio-de-meta-ads-para-una-roofing-company\/\"><em>&#8220;Qu\u00e9 debe tener un anuncio de META Ads para una Roofing Company&#8221;<\/em><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eacca43 elementor-widget elementor-widget-heading\" data-id=\"eacca43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Construye una estrategia que contin\u00fae despu\u00e9s del anuncio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5525653 elementor-widget elementor-widget-text-editor\" data-id=\"5525653\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Utiliza recursos que comuniquen tu trabajo<\/strong><\/h5><p>Las fotograf\u00edas y videos de tus proyectos pueden convertirse en herramientas valiosas para presentar tus servicios. Un Before &amp; After, un techo deteriorado, un equipo realizando una instalaci\u00f3n o un proyecto terminado pueden ayudar a que un propietario comprenda r\u00e1pidamente qu\u00e9 hace tu compa\u00f1\u00eda.<\/p><p>La intenci\u00f3n no es llenar el anuncio de informaci\u00f3n, sino mostrar algo relevante que motive a la persona a conocer m\u00e1s.<\/p><h5><strong>Prepara tu proceso de atenci\u00f3n y seguimiento<\/strong><\/h5><p>Imagina que un propietario ve tu anuncio, completa un formulario y solicita una cotizaci\u00f3n. \u00bfQu\u00e9 sucede despu\u00e9s?<\/p><ul><li>\u00bfQui\u00e9n recibe ese contacto?<\/li><li>\u00bfQui\u00e9n responde?<\/li><li>\u00bfC\u00f3mo se registra la solicitud?<\/li><li>\u00bfExiste un proceso de seguimiento?<\/li><\/ul><p>La publicidad puede generar una oportunidad, pero no reemplaza la atenci\u00f3n al cliente ni el proceso comercial. Tambi\u00e9n es importante observar qu\u00e9 sucede con los contactos recibidos: cu\u00e1les corresponden a tus servicios, cu\u00e1les est\u00e1n dentro de tu cobertura y cu\u00e1ntos avanzan hacia una cotizaci\u00f3n.<\/p><p>Esta informaci\u00f3n permite comprender mejor el recorrido del cliente y detectar oportunidades de mejora.<\/p><p><a href=\"https:\/\/www.orbisadvisers.com\/2026\/10\/21\/roofing-leads-desde-meta-ads-que-hacer-despues-de-recibir-un-contacto\/\"><em>&#8220;Roofing Leads desde Meta Ads: qu\u00e9 hacer despu\u00e9s de recibir un contacto&#8221;<\/em><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c402afb elementor-widget elementor-widget-heading\" data-id=\"c402afb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">No existe una campa\u00f1a universal para todas las compa\u00f1\u00edas de roofing<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4994f4b elementor-widget elementor-widget-text-editor\" data-id=\"4994f4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dos compa\u00f1\u00edas pueden trabajar en la misma ciudad y ofrecer servicios similares, pero tener presupuestos, coberturas, equipos y objetivos completamente diferentes. Por eso, copiar la campa\u00f1a de otro negocio no significa que esa misma estrategia sea adecuada para el tuyo.<\/p><p>Una estrategia de Meta Ads comienza conectando tus objetivos comerciales con los recursos y procesos que tiene tu compa\u00f1\u00eda.<\/p><p><strong><em>La publicidad es la parte visible. Detr\u00e1s deben existir decisiones sobre el servicio, la ubicaci\u00f3n, la audiencia, el creativo, la atenci\u00f3n y la medici\u00f3n.<\/em><\/strong><\/p><p><a href=\"https:\/\/www.orbisadvisers.com\/2026\/10\/07\/meta-ads-para-roofing-companies\/\"><em>&#8220;META Ads para Roofing Companies: c\u00f3mo Facebook e Instagram generan oportunidades&#8221;<\/em><\/a> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b2cec6 elementor-widget elementor-widget-heading\" data-id=\"5b2cec6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Reflexiones finales<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a8c372 elementor-widget elementor-widget-text-editor\" data-id=\"3a8c372\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Antes de invertir en Meta Ads, analiza qu\u00e9 necesita realmente tu negocio.<\/p><p>En Orbis Advisers ayudamos a empresas de Home Services a identificar oportunidades de mejora y desarrollar estrategias digitales alineadas con sus servicios, mercado y objetivos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca4b3b5 e-grid e-con-full wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"ca4b3b5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38df5a5 elementor-widget elementor-widget-heading\" data-id=\"38df5a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">\u00bfTu compa\u00f1\u00eda de roofing est\u00e1 lista para anunciarse con una estrategia clara?<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8b25f4 elementor-widget elementor-widget-text-editor\" data-id=\"d8b25f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En Orbis Advisers ayudamos a empresas de Home Services a identificar oportunidades de mejora y desarrollar estrategias digitales alineadas con sus servicios, mercado y objetivos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4eadb47 elementor-widget__width-initial elementor-widget elementor-widget-n-accordion\" data-id=\"4eadb47\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-8250\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-8250\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> Solicita tu diagn\u00f3stico digital gratuito (Haz click aqu\u00ed) <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 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data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Diagn\u00f3stico Agendado\" aria-label=\"Diagn\u00f3stico Agendado\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"6817\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"8706905\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Orbis Advisers: Agencia de Marketing Digital\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" 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elementor-field-textual\" placeholder=\"Sitio web\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_3247edb elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_3247edb]\" id=\"form-field-field_3247edb\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Tel\u00e9fono\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Enviar mensaje<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb8d123 e-transform elementor-widget__width-inherit elementor-widget elementor-widget-jkit_button\" data-id=\"eb8d123\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0.9&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"jkit_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-button  icon-position-after jeg_module__2_6ae488e54068d\" ><a href=\"https:\/\/www.wa.link\/uqgig4\" class=\"jkit-button-wrapper\">Quiero mi Diagnostico Gratuito<i class=\"icon-colored jki jki-whatsapp\" aria-hidden=\"true\"><\/i><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9372184 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"9372184\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-80272e0 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"80272e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca3b898 elementor-widget elementor-widget-heading\" data-id=\"ca3b898\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Compartir esto :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52fc599 jkit-social-shape shape-circle elementor-widget elementor-widget-jkit_social_share\" data-id=\"52fc599\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_social_share.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-social-share jeg_module__3_6ae488e541600\" ><ul class=\"social-share-list\"><li class=\"elementor-repeater-item-19ca2e9\" data-social=\"facebook\">\n\t\t\t\t<a href=\"#\" class=\"facebook social-icon\" aria-label=\"social-share\"><i aria-hidden=\"true\" class=\"jki jki-facebook-f\"><\/i><\/a>\n\t\t\t<\/li><li class=\"elementor-repeater-item-9104582\" data-social=\"twitter\">\n\t\t\t\t<a href=\"#\" class=\"twitter social-icon\" aria-label=\"social-share\"><i aria-hidden=\"true\" class=\"jki jki-twitter\"><\/i><\/a>\n\t\t\t<\/li><li class=\"elementor-repeater-item-3b5f177\" data-social=\"pinterest\">\n\t\t\t\t<a href=\"#\" class=\"pinterest social-icon\" aria-label=\"social-share\"><svg viewbox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M204 6.5C101.4 6.5 0 74.9 0 185.6 0 256 39.6 296 63.6 296c9.9 0 15.6-27.6 15.6-35.4 0-9.3-23.7-29.1-23.7-67.8 0-80.4 61.2-137.4 140.4-137.4 68.1 0 118.5 38.7 118.5 109.8 0 53.1-21.3 152.7-90.3 152.7-24.9 0-46.2-18-46.2-43.8 0-37.8 26.4-74.4 26.4-113.4 0-66.2-93.9-54.2-93.9 25.8 0 16.8 2.1 35.4 9.6 50.7-13.8 59.4-42 147.9-42 209.1 0 18.9 2.7 37.5 4.5 56.4 3.4 3.8 1.7 3.4 6.9 1.5 50.4-69 48.6-82.5 71.4-172.8 12.3 23.4 44.1 36 69.3 36 106.2 0 153.9-103.5 153.9-196.8C384 71.3 298.2 6.5 204 6.5z\"><\/path><\/svg><\/a>\n\t\t\t<\/li><li class=\"elementor-repeater-item-a768bf1\" data-social=\"linkedin\">\n\t\t\t\t<a href=\"#\" class=\"linkedin social-icon\" aria-label=\"social-share\"><svg viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M100.28 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.58 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.28 61.9 111.28 142.3V448z\"><\/path><\/svg><\/a>\n\t\t\t<\/li><\/ul><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bdef25c e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"bdef25c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-adf37de e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"adf37de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-23c5427 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"23c5427\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-462e281 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"462e281\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.orbisadvisers.com\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2197\" height=\"768\" src=\"https:\/\/www.orbisadvisers.com\/wp-content\/uploads\/2025\/07\/01-ORBIS-ADVISERS-IMAGOTIPO-PNG-1-1-scaled-e1752269379550.png\" class=\"attachment-full size-full wp-image-2420\" alt=\"\" srcset=\"https:\/\/www.orbisadvisers.com\/wp-content\/uploads\/2025\/07\/01-ORBIS-ADVISERS-IMAGOTIPO-PNG-1-1-scaled-e1752269379550.png 2197w, https:\/\/www.orbisadvisers.com\/wp-content\/uploads\/2025\/07\/01-ORBIS-ADVISERS-IMAGOTIPO-PNG-1-1-scaled-e1752269379550-300x105.png 300w, https:\/\/www.orbisadvisers.com\/wp-content\/uploads\/2025\/07\/01-ORBIS-ADVISERS-IMAGOTIPO-PNG-1-1-scaled-e1752269379550-1024x358.png 1024w, https:\/\/www.orbisadvisers.com\/wp-content\/uploads\/2025\/07\/01-ORBIS-ADVISERS-IMAGOTIPO-PNG-1-1-scaled-e1752269379550-768x268.png 768w, https:\/\/www.orbisadvisers.com\/wp-content\/uploads\/2025\/07\/01-ORBIS-ADVISERS-IMAGOTIPO-PNG-1-1-scaled-e1752269379550-1536x537.png 1536w, https:\/\/www.orbisadvisers.com\/wp-content\/uploads\/2025\/07\/01-ORBIS-ADVISERS-IMAGOTIPO-PNG-1-1-scaled-e1752269379550-2048x716.png 2048w\" sizes=\"(max-width: 2197px) 100vw, 2197px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a293b9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"7a293b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4478c7a elementor-widget elementor-widget-heading\" data-id=\"4478c7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfListo para conseguir m\u00e1s clientes y hacer crecer tu negocio?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83667d3 e-transform elementor-widget__width-auto elementor-widget elementor-widget-jkit_button\" data-id=\"83667d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0.9&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"jkit_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-button  icon-position-after jeg_module__4_6ae488e54254a\" ><a href=\"https:\/\/www.wa.link\/uqgig4\" class=\"jkit-button-wrapper hover-gradient\"><span>Habla con un asesor<i class=\"icon-colored jki jki-whatsapp\" aria-hidden=\"true\"><\/i><\/span><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c58dfc e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"6c58dfc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4c98d8d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"4c98d8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d8d2e8b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"d8d2e8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f82c9c6 elementor-widget elementor-widget-text-editor\" data-id=\"f82c9c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">S\u00e9 el primero en recibir estrategias, tendencias y consejos para hacer crecer tu negocio.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c065d48 elementor-widget elementor-widget-jkit_mailchimp\" data-id=\"c065d48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"jkit_mailchimp.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div  class=\"jeg-elementor-kit jkit-mailchimp style-inline jeg_module__5_6ae488e543cae\" ><form method=\"post\" class=\"jkit-mailchimp-form\" data-listed=\"\" data-success-message=\"Successfully listed this email\" data-error-message=\"Something went wrong\">\n            <div class=\"jkit-mailchimp-message\"><\/div>\n            <div class=\"jkit-form-wrapper email-form\">\n                <div class=\"jkit-mailchimp-email jkit-input-wrapper input-container\">\n            <div class=\"jkit-form-group\">\n                <div class=\"jkit-input-element-container jkit-input-group\">\n                    <input type=\"email\" name=\"email\" class=\"jkit-email jkit-form-control \" placeholder=\"Correo Electr\u00f3nico\" required=\"\">\n                <\/div>\n            <\/div>\n        <\/div><div class=\"jkit-submit-input-holder jkit-input-wrapper\">\n            <button type=\"submit\" class=\"jkit-mailchimp-submit position-before\" name=\"jkit-mailchimp\">\n                <svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-envelope-open-text\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M176 216h160c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16H176c-8.84 0-16 7.16-16 16v16c0 8.84 7.16 16 16 16zm-16 80c0 8.84 7.16 16 16 16h160c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16H176c-8.84 0-16 7.16-16 16v16zm96 121.13c-16.42 0-32.84-5.06-46.86-15.19L0 250.86V464c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48V250.86L302.86 401.94c-14.02 10.12-30.44 15.19-46.86 15.19zm237.61-254.18c-8.85-6.94-17.24-13.47-29.61-22.81V96c0-26.51-21.49-48-48-48h-77.55c-3.04-2.2-5.87-4.26-9.04-6.56C312.6 29.17 279.2-.35 256 0c-23.2-.35-56.59 29.17-73.41 41.44-3.17 2.3-6 4.36-9.04 6.56H96c-26.51 0-48 21.49-48 48v44.14c-12.37 9.33-20.76 15.87-29.61 22.81A47.995 47.995 0 0 0 0 200.72v10.65l96 69.35V96h320v184.72l96-69.35v-10.65c0-14.74-6.78-28.67-18.39-37.77z\"><\/path><\/svg>Suscr\u00edbase\n            <\/button>\n        <\/div>\n            <\/div>\n        <\/form><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10a9c5f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"10a9c5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-105037c elementor-widget elementor-widget-heading\" data-id=\"105037c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nuestras redes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28c9185 elementor-shape-circle e-grid-align-left elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"28c9185\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-f4d4240\" href=\"https:\/\/www.facebook.com\/orbisadvisers\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-jki-instagram-1-light elementor-repeater-item-852db7f\" href=\"https:\/\/www.instagram.com\/orbisadvisers\/?hl=es\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Jki-instagram-1-light<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jki jki-instagram-1-light\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-tiktok elementor-repeater-item-d79f42e\" 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class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.orbisadvisers.com\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Inicio<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.orbisadvisers.com\/acerca-de\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Acerca De<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.orbisadvisers.com\/servicios\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Servicios<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.orbisadvisers.com\/resultados\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Resultados<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.orbisadvisers.com\/blog\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Blog<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.orbisadvisers.com\/politica-de-privacidad\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pol\u00edtica de Privacidad<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.orbisadvisers.com\/terminos-y-condiciones\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">T\u00e9rminos y Condiciones<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Inicio Acerca De Servicios Publicidad en Local Services Ads (LSA) Publicidad en Google (Google Ads) Publicidad en redes sociales Gesti\u00f3n de contenido en redes sociales Branding y dise\u00f1o gr\u00e1fico Dise\u00f1o y desarrollo web Video Marketing Optimizaci\u00f3n de motores de b\u00fasqueda (SEO) Referidos NORA Smart Resultados Cont\u00e1ctanos Blog Cont\u00e1ctanos hoy mismo C\u00f3mo Crear una Estrategia de META Ads para una Compa\u00f1\u00eda de Roofing C\u00f3mo Crear una Estrategia de META Ads para una Compa\u00f1\u00eda de Roofing Una de las primeras preguntas que muchos propietarios de compa\u00f1\u00edas de roofing se hacen al considerar publicidad en Facebook e Instagram es: \u00bfcu\u00e1nto deber\u00eda invertir en Meta Ads? Sin embargo, antes de definir un presupuesto, existe una pregunta m\u00e1s importante: \u00bfQu\u00e9 quieres conseguir con esa inversi\u00f3n? Crear un anuncio es solamente una parte del proceso. Una estrategia necesita considerar los servicios que ofrece tu negocio, las localidades que atiende, el tipo de cliente al que deseas llegar y las acciones que esperas generar. Una compa\u00f1\u00eda especializada en Roof Replacement puede necesitar un enfoque diferente al de otra que promociona Roof Repair o Storm Damage. Por eso, antes de activar una campa\u00f1a, conviene analizar algunos factores esenciales. 1 Servicio \u2192 2 Cobertura \u2192 3 Audiencia \u2192 4 Acci\u00f3n \u2192 5 Recursos \u2192 6 Seguimiento Define qu\u00e9 quieres promocionar y d\u00f3nde puedes trabajar Selecciona el servicio adecuado Promocionar todos tus servicios al mismo tiempo no siempre es la mejor manera de comunicar tu propuesta. Tu compa\u00f1\u00eda podr\u00eda ofrecer Roof Repair, Roof Replacement, Shingle Roofing, Metal Roofing, Storm Damage o Emergency Roofing. Sin embargo, cada servicio responde a necesidades diferentes. Un propietario interesado en reparar una filtraci\u00f3n no necesariamente busca lo mismo que alguien que est\u00e1 considerando reemplazar su techo. Definir el servicio permite construir un mensaje m\u00e1s claro y seleccionar recursos visuales relacionados con lo que deseas promocionar. Considera tu \u00e1rea de cobertura La ubicaci\u00f3n tambi\u00e9n forma parte de la estrategia. Si tu compa\u00f1\u00eda trabaja \u00fanicamente en determinadas ciudades, es importante que la publicidad est\u00e9 alineada con las zonas donde realmente puedes aceptar proyectos. No se trata solamente de llegar a m\u00e1s personas, sino de generar oportunidades dentro de tu capacidad operativa. Conecta el anuncio con una acci\u00f3n espec\u00edfica Identifica a qui\u00e9n quieres llegar El p\u00fablico al que diriges tu comunicaci\u00f3n debe tener relaci\u00f3n con el servicio que est\u00e1s promocionando. Meta Ads ofrece herramientas para configurar audiencias y ubicaciones, pero ninguna segmentaci\u00f3n permite saber con certeza qui\u00e9n contratar\u00e1 tus servicios. Por eso, una campa\u00f1a necesita seguimiento, aprendizaje y ajustes basados en su funcionamiento. Decide qu\u00e9 quieres que haga el cliente Antes de dise\u00f1ar el anuncio, preg\u00fantate: \u00bfQuieres que solicite informaci\u00f3n? \u00bfQue env\u00ede un mensaje? \u00bfQue complete un formulario? \u00bfQue visite una p\u00e1gina de tu website? Cada acci\u00f3n representa un recorrido diferente. Cuando el objetivo est\u00e1 claro, el mensaje, el anuncio y el llamado a la acci\u00f3n pueden trabajar en la misma direcci\u00f3n. &#8220;Qu\u00e9 debe tener un anuncio de META Ads para una Roofing Company&#8221; Construye una estrategia que contin\u00fae despu\u00e9s del anuncio Utiliza recursos que comuniquen tu trabajo Las fotograf\u00edas y videos de tus proyectos pueden convertirse en herramientas valiosas para presentar tus servicios. Un Before &amp; After, un techo deteriorado, un equipo realizando una instalaci\u00f3n o un proyecto terminado pueden ayudar a que un propietario comprenda r\u00e1pidamente qu\u00e9 hace tu compa\u00f1\u00eda. La intenci\u00f3n no es llenar el anuncio de informaci\u00f3n, sino mostrar algo relevante que motive a la persona a conocer m\u00e1s. Prepara tu proceso de atenci\u00f3n y seguimiento Imagina que un propietario ve tu anuncio, completa un formulario y solicita una cotizaci\u00f3n. \u00bfQu\u00e9 sucede despu\u00e9s? \u00bfQui\u00e9n recibe ese contacto? \u00bfQui\u00e9n responde? \u00bfC\u00f3mo se registra la solicitud? \u00bfExiste un proceso de seguimiento? La publicidad puede generar una oportunidad, pero no reemplaza la atenci\u00f3n al cliente ni el proceso comercial. Tambi\u00e9n es importante observar qu\u00e9 sucede con los contactos recibidos: cu\u00e1les corresponden a tus servicios, cu\u00e1les est\u00e1n dentro de tu cobertura y cu\u00e1ntos avanzan hacia una cotizaci\u00f3n. Esta informaci\u00f3n permite comprender mejor el recorrido del cliente y detectar oportunidades de mejora. &#8220;Roofing Leads desde Meta Ads: qu\u00e9 hacer despu\u00e9s de recibir un contacto&#8221; No existe una campa\u00f1a universal para todas las compa\u00f1\u00edas de roofing Dos compa\u00f1\u00edas pueden trabajar en la misma ciudad y ofrecer servicios similares, pero tener presupuestos, coberturas, equipos y objetivos completamente diferentes. Por eso, copiar la campa\u00f1a de otro negocio no significa que esa misma estrategia sea adecuada para el tuyo. Una estrategia de Meta Ads comienza conectando tus objetivos comerciales con los recursos y procesos que tiene tu compa\u00f1\u00eda. La publicidad es la parte visible. Detr\u00e1s deben existir decisiones sobre el servicio, la ubicaci\u00f3n, la audiencia, el creativo, la atenci\u00f3n y la medici\u00f3n. &#8220;META Ads para Roofing Companies: c\u00f3mo Facebook e Instagram generan oportunidades&#8221; Reflexiones finales Antes de invertir en Meta Ads, analiza qu\u00e9 necesita realmente tu negocio. En Orbis Advisers ayudamos a empresas de Home Services a identificar oportunidades de mejora y desarrollar estrategias digitales alineadas con sus servicios, mercado y objetivos. \u00bfTu compa\u00f1\u00eda de roofing est\u00e1 lista para anunciarse con una estrategia clara? En Orbis Advisers ayudamos a empresas de Home Services a identificar oportunidades de mejora y desarrollar estrategias digitales alineadas con sus servicios, mercado y objetivos. Solicita tu diagn\u00f3stico digital gratuito (Haz click aqu\u00ed) Enviar mensaje Quiero mi Diagnostico Gratuito Compartir esto : \u00bfListo para conseguir m\u00e1s clientes y hacer crecer tu negocio? Habla con un asesor S\u00e9 el primero en recibir estrategias, tendencias y consejos para hacer crecer tu negocio. Suscr\u00edbase Nuestras redes Facebook Jki-instagram-1-light Tiktok Youtube Google Jki-message-square-line Sign in Cont\u00e1ctanos directamente E : info@orbisadvisers.com P: (754) 778-9532 WhatsApp Orbis Advisers. Todos los derechos reservados Inicio Acerca De Servicios Resultados Blog Pol\u00edtica de Privacidad T\u00e9rminos y Condiciones Inicio Acerca De Servicios Resultados Blog Pol\u00edtica de Privacidad T\u00e9rminos y Condiciones<\/p>","protected":false},"author":1,"featured_media":6820,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo Crear una Estrategia de META Ads para una Compa\u00f1\u00eda de Roofing<\/title>\n<meta name=\"description\" content=\"Conoce los factores que una compa\u00f1\u00eda de roofing debe considerar antes de invertir en META Ads, desde servicios y 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