Advertising on social media for roofers, painters, and subcontractors: does it work, or is it a waste of money?
If you are a contractor or work in services such as roofing, painting, landscaping, or remodeling, you have probably asked yourself at some point:
Is it worth paying for ads on Facebook or Instagram?
Does it really bring in customers, or is it just for show?
The truth is that it works, but only if done properly.
When it doesn't work (and why many are disappointed)
Many business owners try advertising on social media... and end up frustrated. Why? Because they make these mistakes:
- They use generic images that say nothing about the business.
- They don't have a clear message (they just say “Contact us!”).
- They don't segment well: anyone can see the ad, not just potential customers.
- They don't segment well: anyone can see the ad, not just potential customers.
- They don't follow up when a message comes in.
In the end, they don't receive calls, they don't see results... and they think advertising doesn't work. But the problem is not the tool, it's how you use it.
When is it worth it?
When your ad:
- Showcase your actual work (photos or videos that build trust)
- Talk about a real problem that the customer has.
- It is directed at the area where you work.
- You have a clear offer or message (e.g., “Free classes this week,” “Limited spots available”)
- Include a button or form for immediate contact
And most importantly: when you know how to handle incoming messages.
Because it's not enough for them to write to you... you have to close the deal.
What results can be expected?
With well-designed campaigns, our clients have achieved:
- Multiply your messages from Facebook and Instagram
- Generate new quotes every week
- Reaching people who didn't know your business but now recommend it
- Fill up your work schedule weeks in advance.
It's not a matter of luck, it's strategy.
Today, your customers aren't waiting for you to call them. They are swiping on social media.
And if they don't see your ad... they'll see someone else's.
But if you see it, and tells them about something they need,, and looks professional,, and they can easily contact you… that's where the magic happens.
Want to start generating customers from social media?
En Orbis Advisers creamos campañas estratégicas, bien segmentadas y adaptadas a tu negocio.
We know what works for roofers, painters, subcontractors, and contractors in general. We don't experiment with your money.
Request a free consultation with our team and discover how to use social media advertising to truly grow your business.
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